Many retailers have recognized, and capitalized on, the allure of organic food. As it turns out, Big Ag is spawning Big Organic. Stephanie Strom, New York Times, talked with Michael J. Potter, owner of Eden Organics about the growing size of players in the organic market. His main response to Big Organic was, "...their interest in making money is more important than their interest in maintaining the integrity of organics." Potter now refuses to put the certified-organic label on Eden Organics' products. However, the organic food market represents one of the fasted growing markets in food sales. How much can we blame capitalist corporations for making a smart business choice? Food-purists feel betrayed by Big Ag's involvement but at the same time, the products being provided are still organic. By carrying the certified-organic label, consumers can be reasonably sure that their food product was grown without synthetic fertilizers or pesticides. But Big Ag also has power --is it enough to overly influence the development and regulation of the USDA organic code? (via Philip Bump, Grist and Tom Philpott, Mother Jones and Twilight Greenaway, Grist)